privacy Policy maintains a high level of patient confidentiality. We treat patient personal information with care and only share personal information when authorized or allowed by law. We adhere to a privacy policy based on state and federal regulations and we take appropriate measures to provide adequate security and respect your preferences regarding the release and use of your personal information.

Website Privacy and Cookie Policy

By using our service and/or registering an account you agree to have read and understood our Website Privacy & Cookie Statement as set out below.

By interacting with, you consent to the use of information that is collected or submitted as described in this privacy policy. We may change or add to this privacy policy, so we encourage you to review it periodically.

Contact Person for Data Protection

If you have any questions regarding the collection, processing, or use of your personal data, in case of disclosure, rectification, blocking, or erasure of data as well as in the case of revocation of granted consents please contact our Privacy Officer at 3400 AUBURN RD, SUITE 100, AUBURN HILLS, MI 48326

Information You Provide

There are various processes to make an appointment, place online orders, request we contact you, apply for a position, join our loyalty programs, subscribe to our e-newsletter, and so forth. When you place an order, complete an account profile, or sign up to receive emails, we collect the information you provide. This may include your contact and payment information, and any other information necessary to provide service or to meet your request. 

Disclosure of Personal Data

We will only disclose personal data for the purpose of the execution of the order, for instance to group companies, logistics companies or payment providers, or if we are legally bound to do so.

Information We Collect

You can visit our website without providing any personal information. We only collect an aggregate of data which includes age, gender, interests based on website browsing, language, location, new vs returning behavior, browser and OS, network, type of device, and cross-device usage. We also record and process this information to improve your online experience.

Cookies and Pixel Tags

A cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. A pixel tag (also known as a tracking pixel) is an embedded image on a website that may track and register a user’s website session visit or website activity. Some cookies exist and collect data only for as long as your browser is open, during a single session. These help manage items added to your shopping bag. Some cookies are persistent, which means they last from visit to visit, even if you close your browser.  These cookies, for example, help enable items in your cart to remain upon your return, provide an easier login experience, and in some cases personalize your shopping visit based on your interests.

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of our website.

Our website uses Google Analytics including the functions of Universal Analytics. Universal Analytics allows the activities on our website to be analyzed across devices (e.g., accessing it on a laptop and later on a tablet). This happens by assigning a pseudonym user ID to a user. However, no person-related data is shared with Google. Even when Universal Analytics adds additional Google Analytics functions, this does not mean that the protection of privacy is reduced. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

In the event that you wish to avoid disclosure of any personal data, which could be shared through the tracing service of Google Inc. you are advised to make use of the deactivation-add-on as supplied by Google under “”. Additionally, you are also entitled to withdraw any pseudonym user profiles at any time for future effect, should these have been created.

Also, you can exercise your general right to object to the use of your data for marketing purposes at any time with effect for the future. In view of the discussion on the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension “_anonymizeIp()” so that IP addresses are only processed further in abbreviated form to prevent them being linked directly.

You can choose to disable or block cookies in a variety of ways:

  1. To opt out of interest-based marketing with the above partners, please visit their privacy information with the links provided.
  2. To opt out of interest-based tracking on your mobile device, turn off ad tracking within your device settings.


Website Optimization Services 

We have enabled Google Analytics to collect data to better understand and optimize website performance and enhance site usability for all our customers.

Marketing uses third-party advertising companies to serve interest-based marketing. These companies compile information from various online sources to match user profiles with ads or information we believe will be most relevant, interesting and timely, based on that user profile.  We also market on social networks and with new technology companies that may serve ads to you based on your interests.  

Social Media Ads

We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target customers who have expressed an interest in shopping for skin care products.

Google Signals

We also use the technical extension “Google Signals”, which enables cross-device tracking. This makes it possible to assign an individual website visitor to different end devices. However, this only happens if the visitor has logged in to a Google service when visiting a website and has activated the option “personalized advertising” in his Google account settings at the same time. Even then, however, no personal data or user profiles are accessible to us; they remain anonymous to us.

If you do not want “Google Signals” to be used, you can disable the “Personalized advertising” option in your Google Account preferences.

Please note that when you opt out of receiving marketing that targets you based on interests, you will continue to receive generic non-personalized marketing.

Communications We Send

Emails and texts may be used for multiple reasons, including:

Appointment Emails

We do send out emails or texts for appointment confirmations and reminders. You may unsubscribe to receive confirmations and reminders using the communication channel where the message was delivered to opt-out of each method.

Marketing Emails

Marketing emails may be sent to inform you of new services, products, events and so forth. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of the email.

Customer Survey/Review Emails

We may separately send surveys, via e-mail or text, in order to collect opinions and feedback. You may also receive patient satisfaction surveys from a partnering firm via email or text. To opt-out of receiving survey or review emails, you may use the unsubscribe link at the bottom of any survey email or the opt out option on text message.

Do Not Track Policy

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals, but we do provide you the option to opt out of interest-based advertising. To learn more about IBA or to opt out of this type of advertising, visit the Network Advertising Initiative website or Digital Advertising Alliance website. The options you select are browser and device-specific.